The name change for the 65-year-old venue follows a change in sponsorship.
Northwell Health is taking the role as the title sponsor for Jones Beach Theater located in Wantagh, New York.
The healthcare system announced the multi-year deal in an official press release and stated that the venue will now be known exclusively as Northwell Health at Jones Beach Theater. Financial terms of the agreement were not disclosed.
The venue has hosted a number of concerts and events such as Billboard’s Hot 100 Music Festival for two years in a row and will host upcoming concerts featuring Rod Stewart, Muse, Kings of Leon, and Luke Bryan, among others.
Previous sponsors include clothing company Tommy Hilfiger in 2002 followed by Nikon four years later until November 2016.
In addition to a new name, the 14,000-seat venue along the water will also have new signage, posters, and graphics branded with Northwell Health. Northwell also stated that part of the agreement also includes offers for health screenings and wellness tips at Jones Beach Theater Events.